The sell in starts in September and doesn't let up until 24^th Dec at 23:59. The businesses that sell us all this stuff that we buy have to make a buck and I don't blame them for using advertising to coax the weak from parting with their cash.

Hell it's a festival isn't it. Sure a festival of consumption, of self indulgence. Where has the magic gone. The thrill of waking on Christmas morning. The sheer excitement of being all together and knowing that a miracle has happened all around the world. It's gone.